The excitement and skepticism around Magic Leap seems to grow each day. It is hard to know if Magic Leap is going to change the world or dissolve into vapour. Well, chalk one up for the world changers. Magic Leap and Lucasfilm’s ILMxLAB recently announced a collaboration at the 2016 Wired Business Conference showing a new level of confidence in Magic Leap technology. Aside from the funding, this is perhaps the the most telling signal that Magic Leap has a truly interesting product on their hands.
ILMxLAB was launched in June of 2015 in an effort to bring Lucasfilms creative to MR experiences. They have show impressive demos in the past particularly with the 'holocinema' shown at this years sundance festival as seen below.
The partnership is not surprising as Magic Leap technology fits well with the aims of ILMxLAB but it is interesting they did not choose to partner with Hololens considering that it is already out in the world in the form of dev kits. Further, the partnership seems to be fairly deep. Not only are they putting Star Wars content on the Magic Leap platform but they are setting up offices that will be jointly staffed by people from both organizations.
This laboratory solidifies how serious this relationship is. It does not appear to be a simple PR partnership but a sincere effort to bring content to the Magic Leap platform. This could be a great boon for the launch of the Magic Leap product. Seeing a familiar and respected property on a product from a company no one will have heard of lends a credibility to Magic Leap it will sorely need. Google Glass may have ushered MR technology along and in that sense it was a success but it poisoned the well in the process. It is likely that the sentiment imposed by Google Glass will put a further burden on Magic Leap. Hopefully, this partnership is the first step towards healing that public perception.