If you are interested in Magic Leap (and if you are reading this site, you certainly are) then you really should be reading Karl Guttag's blog. He has done some excellent analysis of the video that Magic Leap has released and come to some conclusions of what technology is being used. Unlike many reports, Guttag far less optimistic about the company. He paints a picture that puts Magic Leap in the same sort of place as many competitors. The advantages such as fiber scanning displays and high resolution are all but a dream in his analysis.Read More
At this point "1000s" of people have tried some incarnation of Magic Leap. Most of these people will be the employees or potential employees of Magic Leap, investors and content creators. All of them are under NDA and are not particularly interested in discussing their experience. But there are a few reporters who have been invited to try prototypes at different stages of development. They are still under NDA but are doing their best to tell us what they saw under these heavy restrictions. With each new article we see a slightly different twist on the bending of these restrictions and by putting them together we can build a more cohesive picture.Read More
I suspect Magic Leap is planning to launch their first product next fall/winter. The evidence for this is shaky but I don't think it is an unreasonable guess. We know they are going to show us more "soon-ish". While that could mean anything I hope means within ~1 year. We also hear rumours about Magic Leap being involved in the film "Ready Player One" which premieres early 2018 pinning that as the latest date for Magic Leap to release. They are at the stage of doing experimental production runs and are actively debugging their production line. They are hiring people to test development kits, design packaging, manage FCC compliance among many other positions that are all required towards the later stages of product development. This all points towards a plan to release late next year. But plans are just that. Plans.Read More
Everyone knows new products need new content. From television to smartphones to video games it doesn't matter if you build the best technology, you need the best content to go along with it. Neal Stephenson, Magic Leaps "Chief Futurist", has set up a content studio in his home town of Seattle, Washington to help solve this problem for Magic Leap.Read More
Last week the Chief Scientist at Oculus, Michael Abrash, laid out his vision for the future of VR. In his presentation he lays out a number of key technologies that are required to be able to fulfil this dream and gave a speculative time line of 5 years to accomplish many of the things he laid out. Encouragingly, most everything he said is something we know Magic Leap is working on from their patent applications, video releases and job posting. Seeing another company working in a similar space layout a roadmap that aligns so closely to what we presume Magic Leap is building gives credence to Magic Leaps ideas and ambitions. Let's look at some of these technologies.Read More
Rony Abovitz arrived to the talk by remote control telepresence bot to join Jon Hirschtick on stage. The 'uniqueness' of the appearance wasn't limited to just the use of telepresence, though. The event highlighted both a longstanding friendship and a nascent partnership between the two CEOs and their companies. OnShape is a leader in the Computer-Aided Design field with their Cloud platform for collaborative 3D design, and Jon Hirschtick himself was a founder and CEO of SolidWorks, one of the leading modeling and design tools in multiple industries. It was quite a special event to see two people with nearly a twenty year friendship, both pioneers and leaders in their fields, talk to each other about the future.Read More
Privacy always seems to be top of mind in the tech industry. It is a touchy subject and it is hard to have a nuanced conversation about. There are vocal people on both sides of the privacy argument and separating economics and emotions from reality can be challenging. Further complicating matters is that we, the public, constantly change what we are comfortable with while companies are constantly redefining what privacy even means. Yet I would argue that all the ink spilled on the subject to date is but precursor to what will happen if Magic Leap is successful. The potential for, and necessity of, data collection by Magic Leap will far exceed what any company has done in the past. Magic Leap with have to tread carefully as it brings us into their future.Read More
According to a former blackhat hacker that goes by Gummo, the field of view of Magic Leap is "far superior to hololens". While this should not come as a surprise it is nice to hear from someone who claims to have tried the technology. It is also interesting to see who Magic Leap is showing this technology to. It is clear Magic Leap is concerned about security and have shown this through their sole acquisition of Northbit security company. The fact they are giving demos and likely working with security experts such as Gummo bodes well for the security of the platform.Read More
Looks like Kevin Spacey is a Magic Leap fan. In a since deleted tweet from a Magic Leap employee, we see President Underwood sporting a Magic Leap branded phone case. What does this mean? What revelations have been exposed? Is Usual Suspects 2 confirmed as a Magic Leap exclusive!?Read More
Many readers took issue with my claim of Magic Leap providing a 90° field of view and rightly so. It is the most speculative statement in a speculative article and there is a good chance it is grossly wrong. It is particularly hard to reconcile with the quote stating that it would require 50 Mpx to produce a high field of view display. 50 Mpx is absurdly large and is far beyond anything we are capable of today. So how can I stand by my statement? By reading more patents of course.Read More
Finding the next big thing is hard. Billions are spent and wasted every year in its pursuit. Even with these large resources most tech companies fail to strike on anything interesting and the cost of failure can be high in both dollars spent and reputation. So how are these companies reacting to the potential future of mixed reality?Read More
Magic Leap has not been forthcoming with details about how their technology works. From what little we know, it is a truly novel system with capabilities far beyond the off the shelf components consumers are accustomed to. Putting together patents and presentations we can get a pretty good picture of how the technology works and makes some educated guess on the specifications, such as field of view and resolution, we can expect to see.Read More
In interview after interview one thing always rings clear and that is that the ambition of Magic Leap is perhaps its largest feature. Abovitz claims they are kind of like a "baby Apple", while Wallace states we won't mind wearing magic leap "out in the world, everyday". To me, they are clearly going after the smartphone market and whether they succeed or fail, it sure will be exciting to watch.Read More
Recently Graham Devine, Chief Creative Officer at Magic Leap, told an audience to "Have Faith" that that the Mixed Reality revolution was coming. He then went on to outline all of the facets of our lives in which Mixed Reality will have an impact. In short, he listed just about everything we currently do with technology. Even the most zealous among us might have a crisis of faith given these broad aspirations. From the Phantom videogame console to the more recent Theranos scandal, there are plenty of examples to give anyone a health dose of skepticism. So why should we have faith? What evidence do we have to take Devine at his word?Read More
The excitement and skepticism around Magic Leap seems to grow each day. It is hard to know if Magic Leap is going to change the world or dissolve into vapour. Well, chalk one up for the world changers. Magic Leap and Lucasfilm’s ILMxLAB recently announced a collaboration at the 2016 Wired Business Conference showing a new level of confidence in Magic Leap technology. Aside from the funding, this is perhaps the the most telling signal that Magic Leap has a truly interesting product on their hands.Read More
Magic Leap is a strange company. There is really none other like it. Between the eccentricities of the CEO to the enormous funding it has received, it is a unique snowflake. Rony Abovitz, the aforementioned CEO, claims that they have found a way to talk directly to the "GPU in your brain". He isn't joking or being hyperbolic. He seems to believe the words that are coming out of his mouth. Is he crazy? Almost certainly. But is he really crazy?
This is what I want to explore on this site. Is this pie eyed company worth our attention or is it full of lunatics? Perhaps both statements are true or perhaps we have missed the point entirely.
In future posts, I am going to put together the leading theories of what the product they are going to sell actually is. I am going to dive into the minds of the investors to understand why this product is so valuable. I am going to follow the latest news on what magic leap is currently up to.
I hope to turn this site into the main portal in which to discover news and information about Magic Leap.
If you are interested then join me to help write this blog. Leave a note in the comment section below.