In interview after interview one thing always rings clear and that is that the ambition of Magic Leap is perhaps its largest feature. Abovitz claims they are kind of like a "baby Apple", while Wallace states we won't mind wearing magic leap "out in the world, everyday". To me, they are clearly going after the smartphone market and whether they succeed or fail, it sure will be exciting to watch.Read More
Recently Graham Devine, Chief Creative Officer at Magic Leap, told an audience to "Have Faith" that that the Mixed Reality revolution was coming. He then went on to outline all of the facets of our lives in which Mixed Reality will have an impact. In short, he listed just about everything we currently do with technology. Even the most zealous among us might have a crisis of faith given these broad aspirations. From the Phantom videogame console to the more recent Theranos scandal, there are plenty of examples to give anyone a health dose of skepticism. So why should we have faith? What evidence do we have to take Devine at his word?Read More
The excitement and skepticism around Magic Leap seems to grow each day. It is hard to know if Magic Leap is going to change the world or dissolve into vapour. Well, chalk one up for the world changers. Magic Leap and Lucasfilm’s ILMxLAB recently announced a collaboration at the 2016 Wired Business Conference showing a new level of confidence in Magic Leap technology. Aside from the funding, this is perhaps the the most telling signal that Magic Leap has a truly interesting product on their hands.Read More
Magic Leap is a strange company. There is really none other like it. Between the eccentricities of the CEO to the enormous funding it has received, it is a unique snowflake. Rony Abovitz, the aforementioned CEO, claims that they have found a way to talk directly to the "GPU in your brain". He isn't joking or being hyperbolic. He seems to believe the words that are coming out of his mouth. Is he crazy? Almost certainly. But is he really crazy?
This is what I want to explore on this site. Is this pie eyed company worth our attention or is it full of lunatics? Perhaps both statements are true or perhaps we have missed the point entirely.
In future posts, I am going to put together the leading theories of what the product they are going to sell actually is. I am going to dive into the minds of the investors to understand why this product is so valuable. I am going to follow the latest news on what magic leap is currently up to.
I hope to turn this site into the main portal in which to discover news and information about Magic Leap.
If you are interested then join me to help write this blog. Leave a note in the comment section below.