Magic Leaps next move is a product launch. Given the press reaction to partial information, a "show don't tell" mentality and a built in scepticism saying anything more at this point will be detrimental unless they can show it all. This product launch will be the most important moment for the company. Obviously, their product needs to be great. Great products can overcome most obstacles. But not far behind is the messaging they are able to bring to the announcement. Many mediocre products have succeeded because of a good launch and many great products have failed due to a bad one. Whether it be a press conference, a pre-produced video or weeklong party, coming out of the launch announcement with praise from the zeitgeist can be a real difference maker.
There have been a few high profile product launches in the past year that have been fascinating to watch. Between No Mans Sky, The Google Pixel, New MacBooks and, most recently, the Nintendo Switch we have lots of fodder to go though and there is much for Magic Leap to learn. Read More